Items where Author is "Kumra, Rajeev"
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Agarwal, Diksha and Kumra, Rajeev (2024) From runway to homepage: Synthesizing luxury brand strategies in digital scape. Asian Journal of Business Research, 14 (2). pp. 101-128. Asia Business Research Corporation . ISSN 2463-4522 (In Press) Available at: https://doi.org/10.14707/ajbr.240175