Items where Author is "Kumar, Manish"

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Kumar, Manish and Acharya, Sanlap (2024) Unveiling consumer preferences: evaluating the impact of rating, discount, and deal proneness on purchasing intention. Journal of Revenue and Pricing Management. Springer Nature . ISSN 1476-6930 Available at: https://doi.org/10.1057/s41272-024-00510-9

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