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Kaur, Jaspreet, Saini, Shweta, Behl, Abhishek and Poonia, Archana (2024) Impact of digital storytelling on improving brand image among consumers. Journal of Promotion Management. United Kingdom . ISSN 1049-6491 (In Press) Available at: https://doi.org/10.1080/10496491.2024.2403760

Kraus, Sascha, Kumar, Satish, Lim, Weng Marc, Kaur, Jaspreet, Sharma, Anuj and Schiavone, Francesco (2023) From moon landing to metaverse: Tracing the evolution of Technological Forecasting and Social Change. Technological Forecasting and Social Change, 189: 122381. Elsevier . ISSN 0040-1625 Available at: https://doi.org/10.1016/j.techfore.2023.122381

Maseeh, Haroon Iqbal, Sangroya, Deepak, Jebarajakirthy, Charles, Adil, Mohd, Kaur, Jaspreet, Yadav, Miklesh P. and Saha, Raiswa (2022) Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theory. Psychology and Marketing, 39 (12). pp. 2302-2327. Wiley-Blackwell . ISSN 1520-6793 Available at: https://doi.org/10.1002/mar.21748

Book Section

Kochetkova, Tatjana ORCID: https://orcid.org/0000-0001-6220-308X (2024) Towards the criteria of genuine human enhancement. In: Technological Enhancements for Improving Employee Performance, Safety, and Well-Being. IGI Global Scientific Publishing, Hershey. pp. 23-51. ISBN 9798369396339 Available at: https://doi.org/10.4018/979-8-3693-9631-5.ch002