Book Section

Biswas, Mitrajit ORCID: https://orcid.org/0000-0002-0409-867X (2025) Hope, Nihilism, and Faith in the World of Professional Wrestling and Its Data- Driven Monetization. In: Data-Driven Monetization Strategies for Economic Insights. IGI Global. pp. 411- 440. ISBN 9798337327730 Available at: https://doi.org/10.4018/979-8-3373-2772-3.ch017

Dahiya, Atul and Banerji, Diptiman (2024) What does the rise of avatars mean for consumers? A Systematic literature review and future research opportunities. In: Navigating the digital landscape : Understanding customer behaviour in the online world. Emerald Publishing Limited. pp. 17-37. ISBN 978-1-83549-272-7 Available at: https://doi.org/10.1108/978-1-83549-272-720241002