Article

Giri, Arunangshu, Chakrabarty, Dipanwita, Lim, Weng Marc, Mangla, Sachin Kumar and Hollebeek, Linda D. (2026) Can generative artificial intelligence enhance brand performance in tourism? A mixed-methods study integrating service-dominant logic, social exchange theory, and uncanny valley theory. Tourism Management Perspectives, 60: 101442. pp. 1-19. ISSN 2211-9736

Saha, Victor, Hollebeek, Linda D., Venkatesh, Mani, Goyal, Praveen and Clark, Moira (2025) Value co-creation: A metatheory unifying framework and fundamental propositions. Marketing Intelligence & Planning. ISSN 0263-4503

Roy, Sanjit K., Singh, Gaganpreet, Hollebeek, Linda D., Shabnam, Saadia, Japutra, Arnold, van Doorn, Sebastian, Ray, Subhasis and Appio, Francesco Paolo (2024) Smart service value: Conceptualization, scale development, and validation in the retailing context. Technovation, 137. ISSN 0166-4972

Book Section

Saha, Victor, Mani, Venkatesh, Goyal, Praveen and Hollebeek, Linda D. (2022) Co-creation of intangible brand assets: an integrative S-D logic/organic view of brand-based conceptual framework. In: Research Handbook on Brand Co-Creation. Edward Elgar Publishing Ltd., Cheltenham, pp. 80-89. ISBN 9781839105418