Article

Das, Manish, Lim, Weng Marc, Hollebeek, Linda D., Verma, Aastha, Majumder, Saurav, Sreen, Naman ORCID: https://orcid.org/0000-0003-1325-9225 and Saha, Raiswa (2026) How corporate sociopolitical activism in brand communication shapes brand engagement and consumer-based brand equity: the roles of moral intensity, business relatedness, and need for cognition. International Journal of Advertising. Taylor & Francis . ISSN 0265-0487 (In Press) Available at: https://doi.org/10.1080/02650487.2026.2679379

Giri, Arunangshu, Chakrabarty, Dipanwita, Lim, Weng Marc, Mangla, Sachin Kumar ORCID: https://orcid.org/0000-0001-7166-5315 and Hollebeek, Linda D. (2026) Can generative artificial intelligence enhance brand performance in tourism? A mixed-methods study integrating service-dominant logic, social exchange theory, and uncanny valley theory. Tourism Management Perspectives, 60: 101442. pp. 1-19. Elsevier B.V. . ISSN 2211-9736 Available at: https://doi.org/10.1016/j.tmp.2025.101442

Saha, Victor, Hollebeek, Linda D., Venkatesh, Mani, Goyal, Praveen and Clark, Moira (2025) Value co-creation: A metatheory unifying framework and fundamental propositions. Marketing Intelligence & Planning. Emerald Group Publishing Ltd. . ISSN 0263-4503 Available at: https://doi.org/10.1108/MIP-03-2024-0163

Roy, Sanjit K., Singh, Gaganpreet, Hollebeek, Linda D., Shabnam, Saadia, Japutra, Arnold, van Doorn, Sebastian, Ray, Subhasis and Appio, Francesco Paolo (2024) Smart service value: Conceptualization, scale development, and validation in the retailing context. Technovation, 137. Elsevier . ISSN 0166-4972 Available at: https://doi.org/10.1016/j.technovation.2024.103097

Book Section

Saha, Victor, Mani, Venkatesh, Goyal, Praveen and Hollebeek, Linda D. (2022) Co-creation of intangible brand assets: an integrative S-D logic/organic view of brand-based conceptual framework. In: Research Handbook on Brand Co-Creation. Edward Elgar Publishing Ltd., Cheltenham. pp. 80-89. ISBN 9781839105418 Available at: https://www.elgaronline.com/display/edcoll/9781839...