Items where Author is "Harikrishnan, PK"

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Article

Harikrishnan, PK, Dewani, Prem Prakash and Behl, Abhishek (2022) Scarcity promotions and consumer aggressions: A theoretical framework. Journal of Global Marketing, 35 (4). pp. 306-323. Routledge . ISSN 0891-1762 Available at: https://doi.org/10.1080/08911762.2021.2009609

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