Article

Saha, Victor ORCID: https://orcid.org/0000-0001-9443-8123, Hollebeek, Linda D., Venkatesh, Mani, Goyal, Praveen and Clark, Moira (2025) Value co-creation: A metatheory unifying framework and fundamental propositions. Marketing Intelligence & Planning. Emerald Group Publishing Ltd. . ISSN 0263-4503 Available at: https://doi.org/10.1108/MIP-03-2024-0163

Saha, Victor ORCID: https://orcid.org/0000-0001-9443-8123, Jebarajakirthy, Charles, Sreen, Naman, Goyal, Praveen, Mani, Venkatesh and Deshpande, Sameer (2023) Developing a framework of sustainable consumption in retailing contexts. Australasian Marketing Journal. SAGE Publications Ltd . ISSN 1441-3582 (In Press) Available at: https://doi.org/10.1177/14413582231185361

Jebarajakirthy, Charles, Saha, Victor ORCID: https://orcid.org/0000-0001-9443-8123, Goyal, Praveen and Mani, Venkatesh (2022) How do value co-creation and e-engagement enhance e-commerce consumer repurchase intention?: An empirical analysis. Journal of Global Information Management, 30 (5). pp. 1-23. IGI Publishing . ISSN 10627375 Available at: https://doi.org/10.4018/JGIM.290369

Book Section

Saha, Victor ORCID: https://orcid.org/0000-0001-9443-8123, Mani, Venkatesh, Goyal, Praveen and Hollebeek, Linda D. (2022) Co-creation of intangible brand assets: an integrative S-D logic/organic view of brand-based conceptual framework. In: Research Handbook on Brand Co-Creation. Edward Elgar Publishing Ltd. , Cheltenham. pp. 80-89. ISBN 9781839105418 Available at: https://www.elgaronline.com/display/edcoll/9781839...