Items where Author is "Ghosh, Abhijit"

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Number of items: 2.

Banerjee, Shubhomoy and Ghosh, Abhijit (2022) Till death do us part – customer commitment after negative publicity: the role of relational variables and cognitive dissonance. Asia Pacific Journal of Business Administration. Emerald Group Holdings Ltd. . ISSN 1757-4323 (In Press) Available at: https://doi.org/10.1108/APJBA-08-2021-0411

Banerjee, Shubhomoy, Ghosh, Abhijit, Kagan, Albert and Chatterjee, Soumi (2019) Mortality Salience Effects on Evaluations of Foreign Brands: Evidence from India. JOURNAL OF INTERNATIONAL CONSUMER MARKETING, 31 (2). pp. 147-161. Taylor & Francis . ISSN 15287068 Available at: https://doi.org/10.1080/08961530.2018.1479206

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