Article

Das, Manish, Saha, Victor ORCID: https://orcid.org/0000-0001-9443-8123, Jebarajakirthy, Charles, Kalai, Anjana and Debnath, Nirmalya (2022) Cultural consequences of brands' masstige: An emerging market perspective. Journal of Business Research, 146. pp. 338-353. Elsevier . ISSN 0148-2963 Available at: https://doi.org/10.1016/j.jbusres.2022.03.081