Items where Author is "Balaji, M.S"
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Das, Manish, Balaji, M.S, Paul, Subhrajit and Saha, Victor 
ORCID: https://orcid.org/0000-0001-9443-8123
(2023)
Being unconventional: The impact of unconventional packaging messages on impulsive purchases.
Psychology and Marketing.
Wiley-Blackwell
.
ISSN 1520-6793
(In Press)
Available at: https://doi.org/10.1002/mar.21865