Items where Author is "Ahuja, Sonal"
Article
Ahuja, Sonal, Sharma, Vaibhav and Singh, Simarjee (2024) Is fintech chatbot adoption a far-off aspiration? Establishing adoption model using ISM-MICMAC approach. Quality & Quantity. Springer . ISSN 0033-5177 Available at: https://doi.org/10.1007/s11135-024-01984-w
Ahuja, Sonal and Kumar, Brajesh (2024) An elicitation study to understand the equity investment motivation and decisions among Indian millennials. Qualitative Research in Financial Markets. Emerald Publishing Limited . ISSN 1755-4179 (In Press) Available at: https://doi.org/10.1108/QRFM-04-2023-0081
Ahuja, Sonal and Grover, Karan (2023) Excessive use of social networking sites and intention to invest in stock market among Gen Z: A parallel mediation model. Journal of Content, Community and Communication, 17 (9). pp. 63-79. Amity University . ISSN 2395-7514 Available at: https://www.amity.edu/gwalior/jccc/pdf/june-2023-0...
Up a level