Items where Author is "Ahuja, Sonal"
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Article
Ahuja, Sonal and Kumar, Brajesh (2024) An elicitation study to understand the equity investment motivation and decisions among Indian millennials. Qualitative Research in Financial Markets. ISSN 1755-4179 (In Press)
Ahuja, Sonal and Grover, Karan (2023) Excessive use of social networking sites and intention to invest in stock market among Gen Z: A parallel mediation model. Journal of Content, Community and Communication, 17 (9). pp. 63-79. ISSN 2395-7514