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Aeron, Suchi ORCID: https://orcid.org/0000-0003-0415-9791 and Rahman, Zillur (2026) Wilderness makes me less sad, helpless, and healthier. European Journal of Marketing, 60 (7). pp. 1647-1679. Emerald Group Publishing Ltd. . ISSN 0309-0566 Available at: https://doi.org/10.1108/EJM-03-2025-0208

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